Foundation Readout

After someone reviews your website on their own, what happens next most often?(select all that apply)

They come into the next conversation already oriented — they understand what you do and why it might fit.They can explain our product internally in a basic way, but still need a call to validate details.They arrive with basic clarification questions that feel like "starting from zero."They misinterpret what we do or what category we're in until someone explains it live.The deal loses momentum after the site is reviewed (goes quiet / "need more info" shows up).Not sure / we don't really know what happens after the site review.

When stakeholders evaluate you (without you in the room), what tends to be hard for them to validate?(select all that apply)

Whether we're built for their company size/stage (too small vs right fit vs enterprise-ready).Whether we truly cover their use case (what we handle vs what we don't).What makes us different from alternatives in a way they'd repeat accurately.Whether we feel established enough to be a safe choice (longevity, stability, seriousness).None of this is hard — stakeholders can validate the essentials from the site.

Which "extra work" shows up because the site doesn't fully carry evaluation?(select all that apply)

We create or send decks/docs early so people can understand the basics.Sales spends time re-explaining fundamentals that should already be clear.We have to "walk them through" the story live for it to land.We avoid sending the website until we've framed it on a call.We avoid using the website in high-stakes deals because it can backfire.Not applicable — the site usually carries evaluation without extra scaffolding.

What tends to happen when someone forwards your website internally?(select all that apply)

It holds up — stakeholders come back with informed questions and next steps.It helps, but people still ask for a call/doc to feel fully confident.It creates confusion, and the conversation gets reset or delayed.It triggers credibility doubts ("are they established enough?" "is this real?").We don't rely on internal forwarding because it's too unpredictable.Not sure / we don't have visibility into internal forwarding.

Diligence Surface